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Make your home attractive to millennial buyers

Millennials today make up a significant portion of the home buyer population. Most importantly, they hold plenty of market potential you’ll want to tap into. Here are a couple of ingenuous marketing strategies and home upgrades that will help your listing look all the more appealing to millennial home buyers.

  1. Break down walls and create an open floor plan.

    According to a study conducted by the National Association of Realtors in 2014, millennials are particularly drawn to large, open spaces that present plenty of possibilities for both work and play. Make do with fewer walls or partitions and create an open floor plan that will allow millennial home buyers to see the space as a multifunctional room.

  2. Install smart home equipment and get a tech-savvy agent to represent your listing.

    Adding smart features to your property adds another layer of functionality millennial home buyers will love. There are plenty of products in the market nowadays that helps homeowners see and control their home with the touch of a fingertip even if they’re miles away. It would also be helpful to hire a seller’s agent well-versed in the latest home technology to help provide more insight to the home tech you’ve recently installed.

  3. Emphasize the community’s walkability.

    How is your neighborhood’s walk score? Millennial home buyers are drawn to communities that are accessible and have everything they need, from bookstores to groceries and banks. If your property is located in what is considered a walkable community, make sure to highlight this aspect. You can also use this feature to increase the property of your home, according to a study made by Redfin.com.

  4. Make your home as low-maintenance as possible.

    Millennial home buyers are usually on the move– they travel, see the world, and get involved in a variety of pursuits and ventures. This is why a low-maintenance home is all the more appealing for this market. They won’t have to spend large amount of time tending to gardens or cleaning tiles and counters. At the same time, millennial home buyers are also looking for durable materials. Recycled glass and quartz are just some of the high-quality, low-maintenance materials you should consider.

  5. Give your bathroom and kitchen a facelift.

    It’s a well-known fact that renovating your bathroom and kitchen can significantly increase the home’s property value. You can also use this to your advantage and attract the interest of millennial home buyers. Often times, this market won’t have time to spearhead any type of home renovation for quite some time, so a property with a newly renovated kitchen and bathroom will definitely catch their eye. Don’t forget to use low-maintenance materials to make your listing even more attractive.

These are just a couple of tips that will help you turn your listing into a millennial-friendly home. For more tips on selling your home, our blog has similar articles that will surely help you.

For more information about Bridgewater and Basking Ridge, NJ real estate, get in touch with me today at info@pagnottahomes.com or 908.436.7947.

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