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How to make your home appealing on screen

Realtor showing a property through an online video

Most buyers nowadays start their search for homes online. That’s why it’s crucial to up your screen appeal and make a good first impression when selling a house during a pandemic. Doing this helps buyers in visualizing themselves living in the home even if they haven’t visited it in person.

Make your listing stand out online with these tips:

Decluttering is key

When preparing your home for sale, one of the first and most important things that you’ll need to do is to declutter. It lets buyers focus more on the best features of the home, shows that your home is well-maintained, and makes your space look bigger.

The first step to decluttering is to look for small items that can be stored away like remote controls, shampoo bottles, and small kitchen appliances. Removing personal items like personal photos, memorabilia, collections, and even your fridge magnets is helpful, as well.

Light things up

Good lighting is a must when selling a home. Just like decluttering, purposeful home illumination brings a wider swath of area into focus and gives the impression of a larger room.

Use a combination of natural light and artificial light to maximize coverage. If the natural light is too harsh, a thin bed sheet or white linen helps to diffuse it. Don’t be afraid to take a lot of test photos to see what your home’s indoor lighting will look like onscreen.

Evaluate the layout

When buyers look at homes online, they want to see a layout that shows plenty of space and a good flow. That’s where rearranging your furniture comes in. Since they can’t see the home in person, your listing photos and video walkthroughs should tell them everything they need to know about the layout.

Create a walkable space by rearranging the furniture and making sure that there is a clear path from one end of the room to the other. Aim for a clean, cohesive, and organized look.

Don’t skimp on the curb appeal

Your home’s interiors aren’t the only aspect that you need to focus on. Curb appeal also matters when it comes to selling your home online. Before the photoshoot, make sure to spruce up the landscaping, add colorful (or potted) plants, and give your front door a fresh coat of paint.

Getting the best shots of your home’s exterior involves finding the right lighting and angles. Take advantage of the golden hour by capturing your home’s curb appeal early in the morning or before the dark sets in. These times of the day provide warm and soft lighting, as well as spectacular hues that will help to make your listing photos shine.

Consider virtual staging

Staging goes a long way when it comes to selling a home. In fact, staged homes tend to sell faster and for more. While traditional home staging is the norm, a cost-effective way to go about this task is through the use of virtual staging software. With this staging solution, you can add furniture and decor digitally to photos of your home’s spaces to enhance the way it looks.

Virtual staging gives you the creative freedom to transform your home in any style you want. It also offers flexibility and convenience since you don’t need to remove all your furniture.

Get more home selling tips and tricks when you work with Pagnotta Homes! Led by top-producing Realtor Cindy Pagnotta, the team delivers high-quality real estate services throughout the entire selling process. Call 908.436.7947 or send an email to info(at)pagnottahomes(dotted)com for more information.

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