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Connecting buyers and sellers: How to host a successful New Jersey open house

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Unless they’re too far away or they’re pressed for time, with the help of a perfect realtor, most homebuyers will want to see a property in person first before purchasing it. And here lies the magic of open houses, the secret weapon of many a seller. This is the time when you can really hook a buyer’s attention and make them fall in love with your house. To help you stage a successful one, take note of these tips:

Spread the word online…

Many homebuyers begin their search on the internet, so use listing websites, social media, e-mail, and other online platforms to reach them. To make your pitch more compelling, be sure to include flattering photos of your home’s interiors and exteriors.

…And offline

Don’t underestimate the power of good, old-fashioned signage in leading prospective buyers to your doorstep. Find the busiest intersection in your subdivision and place markers there. You should also install additional signs in the blocks leading up to your home. You can even tie balloons on the signs to make them more visible.

Stage your home

Up your home’s curb appeal by freshening up your lawn, repainting exteriors walls, replacing your front door, or installing a new garage door. Take this opportunity to clean and declutter your home. Likewise, stow away personal items such as family portraits for the time being – this helps would-be buyers to better imagine themselves living in your house.

Secure your valuables

Sellers should also stow away valuables such as antiques, electronics, and expensive liquor. You want to focus on showing off the house, you don’t want to be distracted by worry over security.

Prepare a property description sheet

If your house is the product, then the property description sheet is its brochure. This pamphlet should include crucial details such as address, listing price, lot size, bedroom and bathroom count, and so on. You should also include a section on what makes your neighborhood great, highlighting facts like nearby parks, shopping areas, etc.

Have a welcome gift

It might sound cliché, but offering homemade cookies during open houses is a great way to welcome visitors. Of course, be sure to also offer light refreshments such as water or lemonade. Your agent may also prepare a dossier on the local real estate market to incentivize visits.

Involve your neighbors

Why invite the people living next door? They might not be interested in buying your home, but they might know someone who does. When it comes to selling your home, there’s no better marketing than word-of-mouth advertising.

Ask your feedback!

It might feel awkward asking visitors what they think of your home, but they can give you invaluable insight on the pros and cons of your property. With this information, you can better stage your home to impress future open house guests.

At Pagnotta Homes, we can do all of this for you and more! Contact us to find out how we can help you hold a successful open house and sell your home for the best price. Just call 908.436.7947 or e-mail info(at)pagnottahomes(dotted)com for expert advice. We look forward to hearing from you!

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